Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Why VMware spent $1.5B on AirWatch

Mobile device management is hot....

Article comments

VMware's purchase of AirWatch shows just how important the mobile device management market is for not only end users, but big technology companies too. The move - which at $1.5 billion is the largest acquisition in company history -- also sets VMware on a path to further diversity from its core virtualisation and cloud computing markets and almost instantly become a major player in the mobile market.

AirWatch is one of the leading providers of mobile device management (MDM), or sometimes called enterprise mobile management (EMM) software. Offered mostly as a hosted package, AirWatch lets IT departments get a handle on mobile devices from wiping them clean to monitoring what is done on them, which apps are installed, when they're updated, which content is available and with what restrictions, among other features across the Android, iOS and Blackberry devices.

AirWatch being bought by VMware is a turning point in the mobile management market, says Hyoun Park, a researcher at DataHive Consulting. "The future of mobility is moving toward virtualisation where the hardware becomes less important and managing mobile devices through software becomes more important," he says.

With MDM technology it doesn't matter what devices employees of a company have, whether they are brought by employees, or company owned. If a business needs control over mobile devices similar to how it controls desktops, the technology is there to do it now. With a big-name IT vendor like VMware making such a significant splash in the market, it will bring MDM even more mainstream. "This marks the end of mobile device management as a standalone, niche category and the beginning of it as a core IT function," Park says. "Mobility has to be a part of general IT strategy today."

The purchase is also the latest in a string of mergers and acquisitions in the MDM market during the past 18 months, but it's the biggest in this still young industry. Citrix bought Zenprise in late 2012 and IBM scooped up FiberLink in November. Analysts expect more M&A activity to come: MobileIron and Good Technology are two other prime acquisition targets for vendors like HP and Oracle, which may look to round out their mobile strategies, says independent analyst Jack Gold.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *