OLED shortage prompts HTC to switch to Super LCD screens
Android phones to get alternate display technology
By Daniel Ionescu | PC World | Published: 11:50, 27 July 2010
HTC on Monday announced it would use Super LCD (SLCD) display technology from Sony on its latest batch of mobile phones, replacing AMOLED screens supplied by Samsung. The move comes as shortages of HTC devices like the HTC Desire forced the company to find an alternative to replenish its stocks. HTC announced the decision in a press release published by the website SlashGear.
The manufacturer, which produces most phones running the Google Android OS, said it is experiencing high demand for many of its phones, specifically for handsets with 3.7-inch displays. The HTC Droid Incredible, the HTC Desire (mainly found in Europe), and the Google Nexus One are affected by the shortages.
HTC says the SLCD displays will offer a "comparable visual experience" to its current 3.7-inch displays, and increase battery life because they are five times less power hungry than Samsung's AMOLED displays. Samsung is using its latest generation of displays in several variations of the Galaxy S series smartphones.
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"HTC believes that both technologies offer exceptional user experiences, and we will employ both types of displays concurrently within our current product lineup," the company said in its statement. The first HTC phones with SLCD displays are due later this summer.
HTC did not say which phones will use SLCD screens. The company said it would introduce SLCDs "into a variety of HTC phones including the HTC Desire and global Nexus One." While Google killed off the Nexus One adventure, there are still widespread shortages of the HTC Incredible, which uses the 3.7-inch AMOLED screens.