Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

High-tech mannequins help shops track customers

An Italian firm sells a mannequin that has a camera built into one of its eyes

Article comments

Facebook and Google aren't the only companies with the ability to spy on you. Brick-and-mortar stores can too thanks to some creepy technology.

Its no secret some companies track your online browsing activities to figure out what you're interested in so they can serve you targeted ads that you're more likely to notice. Now some stores are employing a new breed of mannequins equipped with facial recognition technology, reports The Washington Post.

The Italian company Almax SpA sells a mannequin called the EyeSee that has a camera built into one of its eyes that ports data into facial recognition software that can tell the age, gender and race of people walking by.

EyeSee mannequin's camera tracks age, gender and race of passersby

With such data, retailers can pivot store layouts, displays and promotions to better market to whatever demographic is checking out a certain area. The EyeSee technology costs more than $5,000.

If the thought of mannequins seeing you is a troubling thought, you might as well get used to the idea. Online companies such as Facebook, Google and Apple have been using the technology for a while to identify people in photos.

Not only that, the FBI has started rolling out its $1 billion biometric Next Generation Identification (NGI) system, a nationwide database of mug shots, iris scans, DNA samples, voice recordings, palm prints, and other biometrics collected from more than 100 million Americans and intended to help identify and catch criminals.

The FBI has been piloting the program with several states and by the time its fully deployed in 2014 it will have at its fingertips a facial recognition database that includes at least 12 million photos of peoples faces.

Its a touchy subject.

Facebook, when rolling out its facial recognition feature in mid-2011, said it would help users tag photos of friends and family members. Privacy groups complained that the company was collecting new personal data without asking users for permission.

The use of facial recognition by Web companies, including Facebook, and government agencies has raised concerns from privacy advocates and some lawmakers. In July, US Senator Al Franken, a Minnesota Democrat, said that legislation may be needed to limit the way various entities use the technology.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *