Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Waterstones partners with Amazon to sell Kindle e-books in UK

British bookseller says the deal will bring a better digital reading experience for customers

Article comments

Bookseller Waterstones has signed a commercial agreement with Amazon to launch new e-reading services and offer Kindle devices through its UK shops.

Waterstones managing director James Daunt, who once described Amazon as a “ruthless, money-making devil,” said that the partnership reflected the company's aim to give customers the best possible reading experience in both the physical world and digitally.

“The partnership with Amazon ... gives us a great family of devices, but it also makes the Kindle experience better. You can now read digitally and enjoy the pleasures of browsing in a physical bookshop and all the advantages that go with that,” said Daunt.

“Digital is very much an adjunct to reading physical books,” he added. “We are giving our readers the ability to buy all of their reading from Waterstones.”

The deal will allow Waterstones to sell Kindles and e-books in its high street stores and via the Waterstones website. Free Wi-Fi will be provided in stores, allowing customers to browse e-books and download digital content such as authors' blogs.

The company is also refurbishing many of its outlets to include coffee shops and dedicated “digital spaces,” to attract a new generation of readers. Around 100 shops are expected to be refurbished between now and September.

The deal with Amazon is not exclusive. A Waterstones spokesperson told Techworld that the website will offer all e-book formats and, within that, the company will partner with Amazon to fulfil the Kindle format books.

Commercial terms of the partnership have not been disclosed, and technical details around how e-book orders will be processed will be released later in the year.

Jeff Bezos, Founder and CEO, praised the Waterstones tie-up. “We could never hope for a better partner to bring together digital reading and the physical bookstore.”

The news comes as something of a surprise, after Waterstones vowed last September to create a rival to the Kindle that would be “at least as good, and preferably substantially better than that of our Internet rival”. The decision to partner with Amazon suggests that plans to release a competing e-reader have been shelved.

Waterstones had previously been in discussions with US bookseller Barnes & Noble to bring its Nook e-reader to the UK. However, a source told Techworld that the deal fell through due to financial reasons.

The deal with Amazon leaves Barnes & Noble with no high street bookseller to sell the Nook, which was expected to be launched in the UK later this year. WH Smith already sells e-readers by Kobo, owned by Japanese ecommerce company Rakuten.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *