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AMD ultrathin line to undercut Intel Ultrabooks on price

AMD is set to launch its platform for thin and light laptops in June and take on rivals Intel

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AMD is preparing chipsets for thin laptops that would cost up to £130 ($200) less than an Intel-powered Ultrabook, according to a Digitimes report. AMD hopes to take down Intel’s Ultrabooks on price, and in June is set to launch its platform for thin and light laptops, codenamed Ultrathin, which the company hinted at during the CES last week.

The current generation of Intel Ultrabooks cost upward of £700, with some models, such as the HP Envy 14, retailing at around £1,000. Intel expects some 70 new Ultrabooks models this year and is hoping that its next-generation Ivy Bridge platform, arriving in April, will drive down the cost of Ultrabooks to bring the thin and light laptops into the mainstream.

AMD’s ultrathin laptops (Intel trademarked the term Ultrabooks) will use the company’s Trinity chips, which will come in dual- and quad-core options. AMD’s chips tend to be priced lower than Intel’s, and ultrathin laptops seem to be no exception. The starting price for Trinity laptops could be around £350, significantly less expensive than the expected average price of an Intel Ultrabook.

When it comes to performance, AMD says its Trinity chips draw around 17 watts of power, roughly the same as upcoming Ultrabook chips based on Intel's Ivy Bridge microarchitecture. Trinity chips are set to deliver the same performance AMD's A-series chips currently used in standard laptops, but consume half the power.

There won’t be as many models of AMD-powered ultrathin laptops as Intel’s Ultrabooks, according to Digitimes. Only around 20 ultrathin models are expected this year, with HP, Acer and Asus tipped as the first manufacturers of such laptops.



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