Amazon starts own brand sales
Electronics components under AmazonBasics name.
By Dan Nystedt | Published: 06:38, 21 September 2009
Amazon is to start selling electronics accessories worldwide under its own brand name.
AmazonBasics, which is already being offered in the US, includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic "basics," or quality, low-cost products for consumers, it said.
The company didn't say whether Amazon would develop more gadgets, such as Kindle, under the new name.
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AmazonBasics will be introduced on the company's international websites in the coming months.
