Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Business adoption of Windows 8 remains low in Europe

Windows 8 sales to businesses in the month after its release amounted to just 8 percent

Article comments

Adoption of Windows 8 by business users has been slow across Western Europe, analyst figures have shown, with the consumer-friendly operating system lacking wider appeal.

In the month following its launch, figures released by analysts Context show that sales of hardware using Windows 8 made up 52 percent of all Windows OS sales across the region. This meant that sales of devices to retailers and resellers were six points lower than Windows 7 during the same period following its launch in the autumn of 2009.

However, the figures highlight that the difference is even more marked when comparing the sales directly to business users.

Following the launch of the well received Windows 7, the operating system quickly accounted for almost a third of all sales to businesses, accounting for 31 percent during November 2009.  In comparison, Windows 8 sales to businesses in the month after its release amounted to just 8 percent.

“We know that PC sales overall declined over the last few months and it looks like Windows 8 has so far not had the boosting effect that many in the business had been hoping for," commented Jeremy Davies, CEO and co-founder at CONTEXT.

The good news for Microsoft is that its overtly consumer focused Windows 8 'Metro' interface appears to have had more success away from business users.  During November sales of Windows 8 to consumers accounted for 68 percent of purchases, compared to 65 percent for Windows 7 during the same period.

Reports on the initial success of Windows new operating system have so far been conflicting. Microsoft itself has claimed that it had sold 40 million Windows 8 licenses shortly after the release of the software, with top staff heralding the most important launch since Windows 95.

However, hardware vendors have indicated that sales of Windows 8 devices are lower than were expected on the launch, while analysts have not been optimistic of the outlook for the platform.


More from Techworld

More relevant IT news


Mike McKibben said: Could be its just me But I feel so disrespected as a windows user that I will not buy a desktop computer with Win 8 until there is a tried and true way to disable the start screen Even then I may hesitate for some time

Ron Smith said: I really dont know what all the fuss is about It looks like 1997 Xerox Doors or whatever that thing was - should have been released as an alternate free desktop tool instead of a whole new version of windows what a scam

Jay Stephens said: This is squarely Microsofts fault all they had to do was build in a switch to allow the user to switch to a Win 7 style system and business users as well as 90 of home users would like it MUCH better

YoheBear said: It comes as no surprise at all It just further confirms that Windows-8 has no real improvement compelling or otherwise for those business or serious computer users who are keyboardmouse oriented ie have a need for intensive data entry Arrogance reared its ugly head Just review the many companies for which arrogance was their downfall--GM XEROX IBM NCR ATampT etc the list is almost endless Microsoft could easily be joining the list

Allowicious T Farnsworth said: another successful turkey from the house of ego and failure to comprehend what the user really needs way to go microsoft

Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *