Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

NFL teams up with Extreme Networks in a bid to create digital stadiums of the future

The American football league will attempt to gain insights from the firm's Wi-Fi analytics technology

Article comments

The NFL (National Football League) today announced that it has partnered with US networking firm Extreme Networks in a bid to better understand how American football fans are engaging with Wi-Fi networks at stadiums across the US.

As the official Wi-Fi analytics provider of the NFL, Extreme Networks Wi-Fi analytics technology will be available to all NFL teams to help them manage and leverage big data to improve the game-day experience.

Extreme Networks claims that its Wi-Fi analytics technology provides near real-time visibility into what fans expect from their in-stadium experience, thereby enabling teams to more easily deploy new applications and services to deliver a better experience.

Sports clubs already using Extreme Network’s Wi-Fi analytics technology to monitor and measure what fans are doing online include: Detroit Lions, Philadelphia Eagles, New England Patriots, and New York Giants/New York Jets.

NFL CIO Michelle McKenna-Doyle said: “Enhancing the fan experience is one the NFL’s top priorities and the decision to team-up with Extreme for Wi-Fi analytics is a great step forward in achieving our goals.

“We were impressed with Extreme’s implementations with the Patriots and the Eagles and we believe this agreement will help our clubs deliver on the high standards we have put in place to give our fans the type of experience they deserve.”

Financial details of the partnership were not provided. 

Meanwhile, on this side of the Atlantic, a number of UK stadiums have deployed their own high capacity Wi-Fi networks, including Everton Football Club and nearby rivals Liverpool Football Club.

Crawford Del Prete, chief research officer at analyst house, IDC, said: "High-density Wi-Fi and analytics provide a true differentiator for connecting teams and fans – offering them a one of a kind game experience. Innovations around Wi-Fi and network visibility have valuable applicability across a number of industries, including education, manufacturing and healthcare."


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *