Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Ofcom: UK leads the way in mobile data use

One sixth (16 percent) of all website traffic in the UK was on a mobile, tablet or other mobile connected device

Article comments

The UK has one of the highest penetrations of smartphones at 58 percent, while just under one in five (19 percent) adults have a tablet computer, according to research from communications regulator Ofcom.

Ofcom also found that UK consumers are using laptops, smartphones and other mobile connected devices to access the internet more often than other countries. It found that half (51 percent) use a laptop most often to connect to the internet, while 6 percent prefer smartphones and 6 percent other connected devices.

Only 37 percent use a desktop computer as their most frequent means of accessing the internet.

For the first time, said Ofcom, UK consumers are downloading more data on their mobiles and tablets than any other major nation, ahead of Japan in second place and the US in sixth place.

One sixth (16 percent) of all website traffic in the UK was on a mobile, tablet or other mobile connected device, higher than any other country in Europe. Four in ten (40 percent) of UK adults now use their mobile phones to visit social networking sites, while among 18-24 year olds almost two-thirds (62 percent) do so - more than any other major country.

Internet shopping is also now more popular in the UK than any other major country, and this is increasingly driven by the use of mobile devices. UK consumers have now broken the £1,000-a-year spend barrier on internet shopping.

In 2011, the per-head spending on e-commerce was £1,083 in the UK, up 14 percent from £950 in 2010. Australia spends the second highest at £842, with Sweden third at £747.

UK adults also like to shop on the move. Over a fifth (23.1 percent) of UK smartphone users use their device to visit retail websites, the highest level out of the five largest European countries. Germany is second with 22.6 percent.

In November it was found that almost three-quarters (73 percent) of UK CIOs working in retail want more technology in shops to help sales in the run-up to Christmas.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *