Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Virgin prepares the ground for 100Mbps

But critics warn of digital gap as company talks about 400Mbps in future

Article comments

Virgin Media is set to ramp up broadband speeds in the UK. The company has announced that its 100Mbps service is set to be launched at the end of this year and will be rolled out across the country in 2011 and 2012.

The company, which started 100Mbps earlier this year, will be rolling the new service in selected areas first: Chelmsford, Farnborough and Heckmondwike are to be the guinea pigs. Virgin said that as well as 100Mbps download speed, the service will also deliver 10Mb upload speeds and a new custom-built energy-efficient combined modem and wireless router. The company also said that it would be looking to ramp up the service even more and offer 400Mbps speeds in the future. According to Virgin, a household should be able to get the new service from £35-a-month.

The new service has got the thumbs-up from some industry commentators. "The announcement from Virgin about its launch of 100Mbps broadband is no surprise, but the highly competitive price and increase in upload speeds to 10Mbps demonstrates it is committed to retaining its premium status in the provision of the fastest consumer broadband services," said Sebastien Lahtinen, co-founder of broadband comparison site

However, there have been dissenting voices, saying that Virgin's new service widens the digital divide between the haves and the have nots. "It is important to note that it is quite easy for Virgin to target the UK's most populated areas which are closest to their network. Virgin's move is well above the government's target of 2Mpbps and we feel the government should be working to improve the level of parity between urban and rural areas. Virgin is effectively widening the digital gap by not being able to deliver better services to the other half of the population not living in major conurbations," said Hugo Harber, director of convergence and network strategy at managed services provider Star.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *