Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Ofcom: Average UK broadband speed is 5.2Mbps

Gap between actual and advertised speeds is growing

Article comments

The average fixed line broadband speed in the UK has increased by 25 percent to 5.2Mbps, says Ofcom.

Speed research by the communication watchdog, which was conducted in conjunction with speed monitoring website SamKnows, revealed that in April 2009 the average download speed was 4.1Mbps.

This was 58 percent of average advertised 'up to' speeds, which was 7.1Mbps. However, the current average speed of 5.2Mbps is just 45 percent of today's average advertised speed with is 'up to' 11.5Mbps.

The watchdog said just under a quarter (24 percent) of Brits have a broadband package that offers a headline or advertised of 'up to 10Mbps' compared to just 8 percent in April last year, showing there is a growing gap between advertised and actual speeds, which Ofcom says is a real concern.

Ofcom's speed tests revealed that on average those on 'up to' 8 to 10Mbps DSL packages were receiving actual speeds of just 3.3Mbps, while those on 'up to' 20 to 24Mbps packages could expect an actual speed of 6.5Mbps.

When it came to cable broadband, the results showed those on 'up to' 10Mbps broadband services were achieving actual speeds of 8.7Mbps and those purchasing packages with headline speeds of 'up to' 20Mbps were receiving actual speeds of 15.7Mbps.

Ofcom also said it found cable service, such as those from Virgin Media, offered average download speeds that were twice as fast as those achieved on DSL services with the same advertised speed.

According to the watchdog, some ISPs have moved away from using 'headline speeds' to advertise their broadband packages, however many continue this practice.

Ofcom says it has been in discussions with the Advertising Standards Authority (ASA), which is currently reviewing the practice, as it believes speeds should only be advertised if some consumers are actually able to achieve them and 'up to' speeds should also include a typical speed range.

"Ofcom's research shows that average speeds have increased which is good news, but there is scope for a further step change in the quality of the UK communications infrastructure," said Ed Richards, chief executive of the watchdog.

"Actual speeds are often much lower than many of the advertised speeds which makes it essential that consumers are given information which is as accurate as possible at the point of sale; this is what the new Code is designed to deliver."

Chris Marling, editor of Broadband Genie said the average speeds make depressing reading.

"We have been calling for an end to 'up to' speeds for a long time now, as it is clearly a ridiculous concept. An average actual speed of 6.5Mbps on lines supposedly capable of 20Mbps or higher starkly confirms that. It was only a matter of time before the ASA and Ofcom were forced into action" said Marling.

"The UK's broadband suppliers had ample time to come to their senses, but once again waited to be regulated against before acting on their own accord. Only Virgin Media comes out of this round of testing with any credit, although O2 and BE can at least claim to be making the best of our groaning DSL network.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *