Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Google acquires Emu texting and virtual assistant app

The app adds scheduling and location functionality to text messaging

Article comments

Google has acquired Emu, a text-messaging app with a built-in virtual assistant created by a veteran of Apple's Siri team.

The Emu team announced the acquisition in a blog post Wednesday. Emu and Google did not disclose the details of the deal.

Emu was founded in 2012 by Gummi Hafsteinsson, formerly vice president of product for Apple's Siri and a senior product manager at Google, and Dave Feldman, a veteran of AOL, Yahoo and TechCrunch. Feldman helped design Yahoo Messenger for Windows and for the iPhone.

Emu's team is "super excited," they said in the blog post, adding that they will shut down the Emu app Aug. 25.

Emu added scheduling functionality, location sharing and reminders to text messaging. It also allowed users to set up a "magic reply" telling people texting them that they were driving and couldn't immediately respond.

"Emu understands the content and context of messages, and magically adds relevant information to help you get things done," the team said in a blog post. "Wondering whether you're free for lunch on Friday? Emu brings your schedule directly into the conversation. Running late to pick up your daughter? Don't describe where you are; Emu can share your location with a single click and update it as you get closer."

Emu has been available on Android devices since late last year, and it launched on the iPhone in April.

Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's email address is grant_gross@idg.com.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *