Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Intel's rumoured TV service unlikely to make CES debut, say reports

Intel has reportedly faced difficulty cutting deals with providers for the content portion of its offering

Article comments

Intel's rumoured cable and streaming TV service that was expected to debut at the International CES has hit a few snags, making its unveiling at the event very unlikely, according to the Wall Street Journal.

Intel's initiative was expected to include new hardware - a set-top box - and a service offering that will make the chip maker a sort of virtual cable provider. The company has faced difficulty cutting deals with providers for the content portion of its offering, the Journal reported.

Typically, content is sold to distributors, like cable TV companies, in bundles - packages of channels that are passed on to cable subscribers whether they care about watching some of those channels or not.

Intel wants its service to sell individual channels to its subscribers. Content providers are fearful that if they made that kind of a deal with Intel, it would disrupt the existing ecosystem for pay TV, which has been very rewarding for the content industry.

If content providers did agree to allow Intel to implement some kind of a la carte scheme, the chip maker would likely have to pay a premium for the privilege. If the cost of that premium were passed on to consumers, it could make the Intel offering a non-starter in an environment where consumers want to spend less on TV.

Negotiations with content providers could delay the launch of Intel TV to the middle of this year, or even later, according to the Journal.

In the interim, however, Intel could choose to tease its TV service at high-profile industry events, such as the AllThingsD conference in February, where Erik Huggers, general manager of Intel's digital home division, is scheduled to talk.

In addition, more information about the service will surely leak out this spring if, as Forbes is reporting, Intel starts beta tests of its TV hardware.

Forbes also raised the possibility that Intel TV subscribers will not only be able to purchase TV by the channel, but also by the individual show.

Intel's TV venture would represent a change of direction for the company which, until now, has been content with making chips for other people's products.

Initially, Intel extended that strategy to its TV efforts by developing chips for hardware running Google's TV platform. When Intel's chips were spurned by Google TV makers for those based on ARM architecture, Intel decided to do its own thing in the TV space.

As part of that effort, Intel set up its digital home division, which, according to TechCrunch, is run like a start-up in stealth mode, and populated it with talent like Huggers, who was the ramrod for the BBC's iPlayer project, and Sean Ludick, who helped Jawbone get its products into box stores like Best Buy, Walmart and Costco.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *