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Samsung exec confirms company will not settle with Apple

Apple and HTC have settled but Samsung certainly won't be giving in to Apple

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Apple and HTC might have come to an agreement but that doesn’t mean Samsung is going to give in to Apple any time soon.

Samsung mobile business chief Shin Jong-kyun has confirmed that Samsung will not be holding talks with Apple with a view to settling out of court. 

"It may be true that HTC may have agreed to pay 300 billion won ($276 million) to Apple, but we don't intend to (negotiate) at all," said Jong-kyun, reports Yonhap News.  

It is thought that the terms of the HTC settlement mean HTC will pay Apple between $6 to $8 per phone, as estimated by Sterne Agee analyst Shaw Wu. This would amount to $180 million to $280 million a year. (In comparison, Microsoft is said to be charging $10-$15 for Windows Phone 8 licensees). 

It has been suggested that Apple’s willingness to enter into a settlement shows that the company’s attitude to patent infringement has softened. Apple’s late CEO Steve Jobs famously said he wanted to go after Google in a Thermonuclear war over Android, current CEO Tim Cook seems a lot more willing to negotiate. In fact, Cook told analysts in April’s financial results conference call that as long as everyone stops copying Apple he’d be happy to: “Get a fair settlement on the stuff that's occurred."

Cook added: "We just want people to invent their own stuff. If we could get into some kind of arrangement where we could be assured that's the case and a fair settlement of the stuff that's occurred, I would highly prefer to settle versus battle”.

That doesn’t mean he will give in. The judge in the Apple v Samsung case encouraged Cook to meet with Samsung’s CEO back in May to negotiate a settlement in the patent dispute, Cook proved that he was no push over and no settlement was reached at that time

HTC was the first Android-using company sued for infringing its patents. While HTC claimed Apple had infringed its own wireless patents. The two companies announced on Saturday that they would dismiss their pending lawsuits in favour of a cross licensing agreement.

A Fortune report suggests that the settlement was the best move for HTC as the company’s share of the smartphone market has fallen as have its revenue and profits. The company has already lost one patent battle with Apple and a further ruling was due in two weeks.  



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