Microsoft Windows 7 is top choice for netbooks

Business users prefer Microsoft to open source, says study

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Microsoft has a lock on the enterprise netbook market.

According to a new study of 145 IT professionals, the operating system of choice for IT netbooks is Windows 7, followed by Windows XP. The three alternatives, Linux, Mac OS X and Google Chrome, each won the allegiance of 10% or fewer respondents.

IT staffers were asked by Chadwick Martin Bailey, a custom market research and consulting firm, which netbook operating systems they had decided to standardise on in the next 24 months (respondents could standardise on more than one). Nearly a third, 29%, said they planned to standardise on Windows XP, which Microsoft repositioned in 2008 and 2009 as it saw netbook sales beginning to soar.

Microsoft shows off Windows 7 on portables | How to optimise Windows 7 | Microsoft CEO: Windows 7 is worth it | Windows 7 users faced with 'treacherous' OS

That means an operating system with no future is far more attractive than Linux, Mac OS X or the fledgling Chrome operating system. Only 10% of respondents said they would standardise on Linux for netbooks, 8% chose the Mac OS, and 5% chose Chrome. Two thirds or slightly more were decided firmly against all three. As the report noted, "some of these companies (Google and Apple in particular) have not fully launched in the market, with Google's Chrome only still in its development and testing phase."

That's something of an understatement. The 8% may be expressing just a fervent fan boy wish: rumors of some kind of Apple netbook have been rife for months, despite repeated and firm denials by the company that such a computer is planned.  

But 38% picked Windows 7 as a standard selection. As part of its repositioning, Microsoft intervened in the Windows 7 engineering work to ensure the operating system would be well suited for netbooks. Only 21% of respondents indicated they would not be standardising on the new Windows release for future netbooks.

A substantial group, 41%, fell in between the two definite decisions. That may be due more to uncertainty about the role of netbooks in the enterprise than uncertainty over Windows 7.

In a June report based on interviews with members of its Enterprise IT Panel, the consulting firm found that 20% of companies had deployed netbooks, but these tended to be limited to a handful of select employees who are often out of the office. Nearly half of the IT staffers in the survey said that netbooks were used by 5% or less of all employees in their company.

The main attractions of netbooks were their lower price tags, cited by 71% of June respondents, and size and portability, cited by 68%. Generally, IT departments stick with their existing laptop providers when weighing a netbook purchase. Netbook vendors are also offering longer battery life, as in HP's announcement in early 2009, in addition to bigger screens and more powerful CPUs.

Still, 29% said they have no plans to deploy netbooks, and another 50% said they had "some intention" of making use of them. The main obstacles, according the Chadwick Martin Bailey report: perceived lack of processing power to run local applications, and the small size of netbook screens and keyboards.

The most recent survey confirmed June data that shows enterprises see netbooks as tactical decisions, deployed for a relatively small group of highly mobile workers.


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Rene Maes | Published: 10:18 GMT, 15 October 2009

One more opportunity missed by pusilanime IT to introduce Linux to the users with needed change management. Fear of more support, lack of internal skills, wrong perception, blindness to Windows licensing model are active here. To paraphrase a old one: "Nobody was ever killed for choosing MickeySoft Windows". How will end users adopt Linux if they are never showed a REAL multitasking OS and given a pilot program to TRY it for their own daily work?

Masclat Micros | Published: 08:57 GMT, 15 October 2009

These experts have obviously not tried Linux Mint.

Leonard Crudnik | Published: 12:07 GMT, 14 October 2009

But Windosws 7 hasn't even been launched yet, not to mention the fact that it recommends 2GB of RAM as a minimum, double what most netbooks ship with. Baffled.

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