Aruba slashes price for Wi-Fi deployment

New 802.11n access point could herald price war

Businesses wary of the cost of high-speed Wi-Fi are being thrown an interesting hook by Aruba Networks. The company has launched a high-capacity wireless ‘n' access point (AP) for under £700.

Aruba claims this makes the new AP-105 802.11n AP the cheapest in its class without any obvious compromise in its feature set beyond lacking a second Gigabit Ethernet uplink, normally used for redundancy in other models.

The wall or ceiling-deployable AP-105 comes with a 2x2 MIMO design (that is two simultaneous input and output streams), integrated antenna and a rear mounted power-over-over-Ethernet data port for discreet office placement. It can be deployed in straight AP mode, or used in mesh networks with or without its add-on TPM module for secure encryption key management.

Outdoor 802.11n Wi-Fi for high-speed hot spots

Maximum power consumption is quoted as 12.5 watts, which is lower than the 16-20 watt range common for enterprise APs.

"If there is no reason to buy 802.11g then you might as well buy ‘n' now because that is what all laptops are shipping with," said Aruba's Roger Hockaday. He accepted that price - and to some extent the previously non-final state of 802.11n - had probably been behind the slow uptake of the technology. Products such as the AP-105 would change that balance, not least because wireless ‘n' could now best all versions of wired Ethernet up to Gigabit.

The Aruba's appeal probably comes down to price, Hockaday accepted. "Ultimately you are still limited by the standard and so in that sense it has become a mature technology."

Aruba's price argument viz its competitors does appear is a complex one. Aruba quotes the Cisco 1140 series APs as selling for around $1299 (approx £790), but they can also be found on the street for not much over £500 in single order volumes from other channels, lower than Aruba's quoted price and cheaper than the AP-105's official list price of £667.

A similar story applies for HP's Procurve MSM422, quoted as costing $999 (approx £710), but available for around £600 on a number of sites, also cheaper than Aruba's list.

Access points are not the real profit centre for vendors, however, which often use them to sell controller hardware the APs work with. Not coincidentally, Aruba announced the 600 series not that long ago.

According to Hockaday, Aruba's likely street price - which has yet to settle as the product is brand new - would still beat either Cisco or HP, and would also be cheaper once the controller is factored in. That suggests a best case street price of closer to £400 for the AP-105, which would quickly push out the established 802.11g access points which all currently sell in that price range.

Meanwhile, a big block - the 802.11n standard's ratification - was removed on 11 September when it became a full standard.


What are your views on this subject? Use the form below to post a comment on this article up to 500 characters.


Characters remaining: 500

Add your commentComments

realwielessman | Published: 17:13 GMT, 26 September 2009

Is this a joke? $700 for a 2x2MIMO? I can buy a Linksys with 3x3 for $79. Still, I suspect there's a market for this given the number of idiots in the world. Should read ".11n Aruba AP for dumb techs"

Jeremy Arnold | Published: 22:08 GMT, 25 September 2009

I work for HP, and would like to comment that the internal HP ProCurve MultiService Mobility access points come with a true lifetime warranty. I believe the Aruba warranty is just 12 months, and the Cisco warranty is 3 years. You can get a single radio 802.11n J9427A HP ProCurve MSM 410 Access point for a List price of £554, while the J9359A HP ProCurve MSM 422 Access point is dual radio (so supports either an 802.11a/b/g radio as well) and priced at £784.

Related Mobile & Wireless news

Chip makers push Google Android devices

ARM and MIPS aim to put mobile OS everywhere

Sony struggles to ship ebook readers before christmas

Reader Daily Edition may miss holiday season

Organisations offered build-your-own iPhone app service

BuildAnApp looks to take grunt work away.

Microsoft updates Windows Mobile Marketplace

Enhances security, releases desktop PC client



Email this article to a friend or colleague:


PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Database security: Preventing enterprise data leaks at the source

IDC discusses the growing internal threats to business information, the impact of government regulations on the protection of data, and how enterprises must adopt database security best practices...

Download Whitepaper

Service-oriented security

SOA has become an integral part of enterprise software by providing a framework to efficiently develop software as services that is easily sharable, reusable, and integrated. No where is the need more apparent than in the Identity Management space. Welcome to the age of Service-Oriented Security (SOS).

Download Whitepaper

Data protection prospective vendor checklist

Organisations need a way to map business needs against all these challenges in procuring a technical solution. To help, SANS has developed the following Prospective Vendor Checklist.

Download Whitepaper

Unlock the power of the mainframe

This whitepaper presents the notion of CICS as an integration hub based on a component-based, service-oriented architecture supporting Web services. Highlights will review the challenges and contrasted support for Web services natively in CICS.

Download Whitepaper

Techworld UK - Technology - Business

COLT White Paper

Are all VoIP services the same?

Questions to ask your service provider to ensure you get the VoIP service you need
With careful choice of partner, your business can have all the advantages of VoIP access - reduced costs, flexibility and simplicity - without the drawbacks.
This white paper is your guide to ensure you get right the VoIP service and details the pitfalls which businesses would do well to avoid.

Download white paper
BMC

Ride the express lane in the journey to speed ITIL adoption

Explore the challenges in making the journey to ITIL and the criteria for selecting consulting services
By following ITIL practices, your IT organisation will become more closely integrated with the business. We recommend making the journey to ITIL in a sequence of six incremental steps, the phases of which are driven through execution of a strategic transformational roadmap.

Download white paper

Webcast: IT Financial Management: Cost Optimisation for Efficiency and Agility.
On Demand Webcast
Join this webcast to learn about the techniques and technologies that can help you prove the value of IT to the business by understanding the true cost of today's IT services and those that will be necessary to deliver future success.

Register Today

Site Map

IDG Network

* *