Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Thomson Reuters speeds sales process with Salesforce1 mobile app

Gives 1,500-strong sales and accounts team access to CRM data on the move

Article comments

Thomson Reuters has deployed Salesforce1 on mobile devices to provide customer relationship management tools to its 1,500 sales and account management executives on the move.

The data services firm had previously relied on a browser-based version of Salesforce CRM to access information on new and existing customers of its content subscription business.

In order to facilitate faster decision-making when conducting sales, Thomson Reuters built a mobile app on the Salesforce1 platform to provide its hundreds of field-based sales staff with customer data on company-issued iPads, including information on location, email address and phone number.

"We've increased the speed-to-answer common core questions," said Bruce Werner, sales and customer experience director at Thomson Reuters Legal in a blog post. "In doing so, we're enabling our channels to have more meaningful interactions, with less administrative set up time."

Werner said its mobile app gives representatives the ability to complete tasks such as determining who the customer is and where they are in their sales process and pipeline, as well as managing customer data away from the office.

It has also allowed the business to add the option of generating trial passwords to its content subscription services within the mobile app, as well as monitoring usage.

"We're just scratching the surface of what we think the app can do for us," added Werner. "Adoption has delivered on all expectations thus far. And as we add more features and customise and tailor the tool to meet our mobile sales channels' needs, we will deliver even better results for them."

Salesforce1 was announced at the Dreamforce event last November, as the vendor targeted business interest in mobile devices with the launch of a development platform featuring APIs and components for building user interfaces.

Last September, Thomson Reuters announced that it had completed a project to replace its PeopleSoft HR tools with a Workday software-as-a-service (SaaS) system.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *