Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Regent Street retailers to deploy beacon technology

Will offer personalised adverts and offers to shoppers' mobile devices

Article comments

Over 100 retailers on London's Regent Street are set to deploy location aware 'beacon' technology that will offer shoppers personalised services through their mobile devices.

The initiative, being run by the Crown Estate, will allow shoppers to download an app which delivers personalised marketing content to their mobiles as they walk by stores, as well as allowing businesses to build a profile of shoppers.

The service will rely on Bluetooth technology deployed at participating retailers, including Hamleys, Hackett, Karl Lagerfeld and Anthologies. More retailers are expected to join up in the near future.

The platform will be iOS only at first, with other operating systems being considered at a later date.

A number of UK retailers have begun to trial location aware services. For example, supermarket chains Tesco and Waitrose are currently looking at the use of Apple's iBeacon technology, after introducing the technology to a small number of stores.

According to the Crown Estate, the launch of its app later this month will be one of the largest deployments of the technology in Europe.

"This is a fantastic example of how Regent Street is continuing to evolve as the world's most successful shopping destination, bringing together online, physical and now mobile retailing to provide an experience which delivers across all of the platforms that appeal to 21st century shoppers," said David Shaw, head of the Crown Estate's Regent Street portfolio.

The beacon technology is part of a wider £1 billion regeneration project in Regent Street.

Last year, the Crown Estate announced a social media 'hub' for Regent Street retailers named 24/7, bringing together online conversations from multiple social media platforms such as Twitter, Facebook, Instagram and YouTube.


More from Techworld

More relevant IT news


Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *