Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Cisco retires WebEx Social, partners with Jive instead

The companies will market a suite that includes WebEx Meetings, Jabber and Jive enterprise social networking software

Article comments

Cisco has put out to pasture its WebEx Social enterprise social networking (ESN) suite, opting instead to partner with Jive Software.

Cisco and Jive are marketing a bundle that includes Cisco's WebEx Meetings and Jabber for online meetings, Web conferencing, IM and audio/video communications and Jive's ESN software, which provides "Facebook like" capabilities for workplace collaboration, like employee profiles, activity streams, microblogging, document sharing and group workspaces.

The bundle is already live with some customers, like Thomson Reuters, where 60,000 users can invite colleagues to and launch WebEx meetings from the Jive interface, as well as fire up a Jabber IM session from within Jive. Details on pricing were not immediately available.

Cisco and Jive plan to progressively link these products at a technology level so they work in a more integrated fashion. The companies will also offer consulting and services for customers that need customized implementations.

For Cisco, this partnership represents a shift in strategy. For years, the company pushed WebEx Social -- formerly called Quad -- as an integral part of its overall enterprise collaboration and unified communications (UC) product stack.

Clearly the ESN suite never gained as much traction in the market as Cisco expected it to, so the company is pulling its horse from this race, where competition is broad and intense among vendors like Microsoft with Yammer and Sharepoint; IBM with Connections; Tibco with Tibbr; and Zimbra with Telligent.

Instead, Cisco wants to double-down on WebEx Meetings and Jabber, and also on its UC products, with a particular emphasis on video conferencing, a segment of the market where it sees a ripe opportunity to outfit meeting rooms of all sizes with video collaboration systems.

"We're not going to rest until every single room in every single business all over the world has extraordinary video conferencing and collaboration equipment. That's our mission," Rowan Trollope, senior vice president of Cisco's Collaboration Technology Group, said in March when the company announced an array of new and improved video conferencing products.

The way Cisco sees it, most conference rooms either don't have conferencing equipment or, if they do, the systems don't work properly, so it's zeroing in on that underserved market. Developing WebEx Social further doesn't fit in with this strategy.

Cisco also faces stiff competition in this UC market -- especially from Microsoft and its Lync UC server, IBM, Avaya, Siemens' Unify, Alcatel-Lucent, Mitel and ShoreTel -- so it has its hands full battling these and other rivals.

Implicit in this shift in strategy is an acknowledgement by Cisco that despite being a big player in video conferencing for years -- excelling in the low-end of the market with its WebEx line of desktop products and in the high-end with its whole-room Tandberg systems -- it has left a lot of money on the table by not also targeting small offices and meeting rooms.

Although it will no longer sell WebEx Social, Cisco will continue to support the product until mid-2017.

This is the second high-profile partnership Cisco has struck in the enterprise collaboration market recently. In March, it announced a deal with Google to bundle WebEx Meetings with Chromebooks and also integrate it with Google Apps.

The partnership with Jive isn't exclusive, so Cisco is free to pursue similar deals with other providers of ESN software.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *