Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Twitter to promote app downloads in mobile timelines

Advertisers can use a single interface to promote downloads of their mobile apps in other apps or directly from Twitter timelines

Article comments

Twitter's new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps.

The suite combines Twitter Cards, a feature that automatically adds Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people's timelines. Users will be able to download apps directly from their timelines, Twitter said Thursday.

The new suite also allows marketers to promote their apps outside Twitter through MoPub market, a mobile-focused ad exchange Twitter bought last September for a reported US$350 million. The MoPub exchange reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applications every 30 days, according to Twitter.

The combined interface at ads.twitter.com is initially available only to U.S. advertisers taking part in the beta test, Twitter said.

Mobile advertising is on the rise, according to ZenithOptimedia, which in early April predicted that global expenditures on mobile ads will grow from about $13 billion in 2103 to about $45 billion in 2016.

Twitter is not the only company ramping up its mobile advertising efforts now.

Earlier this week Telefónica, one of the world's largest telecom operators, announced a mobile ad-exchange platform using its customer demographics and real-time location data to serve targeted mobile ads.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *