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LinkedIn beefs up profile visits analytics

The changes are intended to help members improve their visibility on the site

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LinkedIn has beefed up its profile-view analytics feature, revamping its interface, displaying more granular data and providing suggestions for improved visibility on the professional networking site.

The feature, called Who's Viewed Your Profile, now includes graphs to visualize profile visits over time, and lets account holders slice and dice the analytics data using various criteria, such as visitors' industry, geographical regions, professions and employers.

Users will also be able to find out from which LinkedIn section or third-party website visitors jumped to their profile, such as the LinkedIn inbox or the Google search engine. LinkedIn will also list the search keywords that led visitors to someone's profile.

The Who's Viewed Your Profile page now will also contains specific recommendations for account holders to take in order to make their use of LinkedIn more productive and effective. The suggestions may include people to connect with, groups to join, articles to read and share, and profile additions to make, along with a short explanation of why and how the recommended action will be beneficial.

Overall, the improvements are aimed at helping LinkedIn users "quickly identify trends and enable you to align your professional brand with your professional goals," wrote LinkedIn official Udi Milo in a blog post Monday.

LinkedIn started rolling out the revamped Who's Viewed Your Profile page on Monday to its English-language users, "with more languages to follow," Milo wrote.

The improved page is available to all LinkedIn members, including those with free accounts, but users with paid accounts will be able to drill down deeper into the graphs, according to a LinkedIn spokeswoman.

The company also posted a video about the enhancements on YouTube.

LinkedIn has about 277 million registered members in more than 200 countries and territories. More than 3 million companies have corporate profiles on the site.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.



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