Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

China's Baidu testing search engines for Brazil, Egypt, Thailand

Baidu hopes to become an internationally recognized brand

Article comments

Baidu is testing new search engines for users outside China that will target markets in Brazil, Egypt and Thailand to start with.

The search pages for the three markets have appeared online, although Baidu has not formally launched the services yet. "It's still in internal testing," said company spokesman Kaiser Kuo on Monday.

The three sites can be found at www.baidu.com.eg, www.baidu.co.th, www.baidu.net.br and are designed in the local language of each market. In addition to a search bar, the landing pages to the sites offer direct links to popular services such as Facebook, YouTube, as well as Hao123, Baidu's own local Web directory.

Besides Web search, the sites also contain different features such as image and video search, along with language translation.

Although Baidu is a household name in China, where it dominates the country's search market, the company is aiming to become an internationally recognized brand. In 2008, the company released its first search engine outside China, by targeting Japan.

But in expanding its footprint, the Chinese company has had to contend with Google, which globally had over 68 percent of all searches conducted on desktop PCs in December, according to analytics firm Net Applications. In contrast, Baidu had 18.8 percent share during the month.

In 2011, Baidu signaled it would target developing countries by working on Internet products for Thailand and Egypt. In the next year, the company announced it was building an office for its international operations in the Chinese city of Shenzhen.

Baidu is not only developing search engines for the three markets of Brazil, Egypt and Thailand, but also for other nations as well, Kuo added.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *