Follow Us

We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Infor acquires Orbis Global to boost marketing software clout

Orbis' capabilities will augment Infor's Epiphany product

Article comments

Infor has scooped up marketing resource management vendor Orbis Global in a bid to flesh out the capabilities of its Epiphany marketing suite. Terms of the agreement, which was announced yesterday, were not disclosed.

The Orbis deal is the latest in a long series of purchases that have built Infor into an enterprise software powerhouse with about $3 billion in revenue.

CEO Charles Phillips, who is known for his role leading a similar run of purchases while co-president of Oracle, has also sought to modernise Infor's technology stack and approach to development since coming aboard in October 2010.

But buying Orbis, which sells SaaS (software as a service)-based products, is about "building front office capabilities, because that's where the money is," said analyst Ray Wang, CEO of Constellation Research. "One of the areas Epiphany needed was stronger marketing automation."

"Email is one thing, but today, you need to be in multiple channels as customers work in mobile, social, email, in-store, and online," Wang added.

In addition, Orbis has superior marketing analytics than those present in Epiphany, according to Wang.

At the broadest level, Infor's move speaks to the "shift from transactions to engagement with customers that most companies are trying to accomplish," Wang added.



Share:

More from Techworld

More relevant IT news

Comments



Send to a friend

Email this article to a friend or colleague:

PLEASE NOTE: Your name is used only to let the recipient know who sent the story, and in case of transmission error. Both your name and the recipient's name and address will not be used for any other purpose.

Techworld White Papers

Choose – and Choose Wisely – the Right MSP for Your SMB

End users need a technology partner that provides transparency, enables productivity, delivers...

Download Whitepaper

10 Effective Habits of Indispensable IT Departments

It’s no secret that responsibilities are growing while budgets continue to shrink. Download this...

Download Whitepaper

Gartner Magic Quadrant for Enterprise Information Archiving

Enterprise information archiving is contributing to organisational needs for e-discovery and...

Download Whitepaper

Advancing the state of virtualised backups

Dell Software’s vRanger is a veteran of the virtualisation specific backup market. It was the...

Download Whitepaper

Techworld UK - Technology - Business

Innovation, productivity, agility and profit

Watch this on demand webinar which explores IT innovation, managed print services and business agility.

Techworld Mobile Site

Access Techworld's content on the move

Get the latest news, product reviews and downloads on your mobile device with Techworld's mobile site.

Find out more...

From Wow to How : Making mobile and cloud work for you

On demand Biztech Briefing - Learn how to effectively deliver mobile work styles and cloud services together.

Watch now...

Site Map

* *